It's been two years since the General Data Protection Act (GDPR) was introduced, but organisations still see accountability as a strain on the business. In this Martech Advisor article, Solidatus co-founder Philip Dutton discusses ways to turn compliance into an operational advantage.

On the 28th May 2018, the General Data Protection Regulation (GDPR) changed the data privacy landscape forever. What most organisations failed to grasp when the regulation came into force, was that GDPR should not have been viewed as a burden or to have been treated as a tick-box exercise. 

 Do you ever get the feeling that the world is coming around to your way of thinking? At Solidatus we have been part of a lot of projects that have spent a lot of money on some really mundane things. For example, I cannot think of anything less sexy than mapping data from one schema to the next only to see someone change something and for the mapping to become useless meaning the whole task needs to be done again – rinse and repeat.

We have all had one of those awkward conversations, you know the ones where someone comes up to you and starts talking like they are an old friend. They know your name, they know things about you that can only have come from you. The only problem is that you cannot remember them. You stall, play for time, try to prise loose that illusive piece of information that will make a connection in your brain to dredge up the information needed to recall their name. Perhaps you have a strategy, mine is to introduce a friend (assuming I have one handy) and hope that they complete the introduction and fill in the blanks of your relationship.

How seriously do you take your privacy? I imagine that not many would consider showering or going to the loo in plain sight of others. These, after all, are private matters that as a rule we usually don’t share, unless, that is, we make an explicit decision to.