"Without good data management practices and an accurate understanding of the data that sits within your organisation – you are essentially running that business on potentially shaky ground."

"The only way that complex multi-nationals can ensure their compliance is by keeping up with these continual updates to data privacy rules. In order to prepare for any legislative checks on their compliance, firms need to ensure a flexible and innovative approach to operational data management which can be called on to give a comprehensive picture at any time."

Vietnam’s upcoming implementation of a Personal Data Protection Act (PDPA) aligns it regionally and globally with the accelerating trend of data privacy legislation. A consistent theme is that it, along with other regional legislation, broadly aligns with standards in other global legislation – in this case, the EU’s GDPR.

A connected world comes with consequences

The creation and retention of data has increased exponentially in recent years. Our expanding digital landscapes have led to the introduction of privacy legislation to keep our data secure.

There’s a real conflict today with data privacy. On the one hand, increasingly tight privacy and security regulations are being introduced around the globe, such as GDPR and CCPA, and we are being given greater choices regarding sharing personal data. On the other hand, we are seeing an ever-increasing number of events that rip control away from the individual.